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We're looking for a leader to join our Lifecycle Marketing team as the Director, Lifecycle Marketing, Regional Engagement, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.
Responsibilities
Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities.
Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC).
Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment.
Serve as the main liaison between global content, product, brand, performance marketing, and regional teams.
Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches.
Guide regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant.
Collaborate on and oversee regional budget allocations for title marketing.
Stay up to date with industry trends, competitor activities, and latest marketing technologies.
Requirements
15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
8+ years of experience leading regional or global teams, with an established history of developing talent and promoting high-achieving teams.
Industry experience working in streaming, entertainment, or digital media.
Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
Demonstrated experience engaging, influencing, and unifying executives across departments and global regions.
A genuine interest in anime, entertainment, or fan-focused brands.
Bachelor's or Master's degree in Marketing, Business, or a related field.
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Saving Account HSA program.
Health care and dependent care FSA.
401(k) plan, with employer match.
Employer paid commuter benefit.
Support program for new parents.
Pet insurance and some of our offices are pet friendly.
